If you own a local business, you understand that reviews can really help your business or harm it. Whether you provide services or a product, it is very easy to find reviews on companies with the technology that is out today. Websites like Yelp.com, Facebook and basically any site that sells your product can provide reviews for customers to see.
Reviews can be anywhere from very helpful for your business or not helpful. Many times, its mostly unhappy customers that write reviews anyway. If you provide a great service or product, there is really nothing motivating you to write a good review. But, if you give a poor performance they are motivated to get back at you by writing a terrible review. You can counter this by nudging some customers to give a review of your business. If a customer is happy, ask them to review their business and you can swamp out some of those negative comments. Keep up to date on your reviews and you will be your company should ace the review game.
Good advice. The same holds true for any review, even those on the bottom of receipts to enter to win $1,000.00.
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