In chapter 7 of "Measure What Matters" by Katie Paine, she discussed the impacts of events, sponsorships and speaking engagements. There are many reasons to plan out events for your business. Introducing new products to the market is a great reason to hold events or use other events like trade shows to showcase the new product. Reaching new markets and customers and driving affinity between customers and the brand. Events are great for a business to reach customers that they may not have reached through their regular advertising and build their brand.
After the event is over, you should measure your results. Data needs to support every decision you make in the workplace. Measuring results of events like the total attendees in the audience is a great start. Total views of your speech page of the conference's website is an efficient way to view how your speech made people take initiative to visit your page. The number of business of cards, site visits, total contacts you made and the costs of being at the conference are all data that can easily be acquired and help you measure your ROI.
I believe measurement comes before and after the event. How many were engaged and at the event and how many were engaged before the event.
ReplyDeleteI wrote a blog on this similar topic and found it very interesting. Measuring your results of an event to see how beneficial the event was to the company to a great way to see how it worked.
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